Sunday, June 14, 2020

Admissions Advice From The Columbia B-School Adcom

document.createElement('audio'); Play in new window | Download | EmbedSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | SpotifyWant golden admissions advice from one of the most successful admissions teams on the MBA scene? Now is the time to  review one of our most popular podcast episodes   our interview with the  Columbia Business School adcom. And  its a great time to get started on your Regular Decision application to Columbia. If you missed it the first time around, nows your chance to gain insight, great tips and advice no matter which school you are applying to! *Theme music is courtesy of Related Links: †¢ Columbia MBA Admissions †¢Ã‚  Columbia J-Term †¢Ã‚  Columbia JTerm app to be Released Early †¢Ã‚  Experiences Advice from Columbia MBA Student Kendall Miller †¢Ã‚  Columbia 2016 MBA Essay Tips and Deadlines †¢Ã‚  Get Accepted to Columbia Business School   free webinar Related Shows: †¢ Making International Student Loans a Prime Investment †¢Ã‚  The Facts About Financial Services †¢ Exploring the Part-Time MBA Options at  NYU Stern †¢Ã‚  Bruce DelMonico on The Yale School of Management †¢Ã‚  Tuck Talk: IV With The Dean Of Admissions †¢Ã‚  How To Earn A Spot On Team Fuqua †¢Ã‚  What’s Really Important In MBA Admissions? Interview With Rotman’s Niki da Silva Subscribe: hbspt.cta.load(58291, '77fa7e01-484b-4f45-ac3c-9f7b83d0e528');

Wednesday, May 6, 2020

Sex, Gender, And Gender - 936 Words

For the past few decades, feminists have been constantly debating the conventional views, of sex and gender in today’s society. As a result, we often think of sex as biological and gender as social, which are terms that are often used interchangeably and are socially or culturally constructed. In other words, the terms male and female are referred to as sex categories, while masculine and feminine are considered gender categories. To demonstrate the prevailing views of sex and gender, in African Gender Studies, the author argues that, over time, sex tended to be understood as the base and gender as the superstructure† (OyÄ›wà ¹mà ­, 2005, 12). This argument is used as a way of exemplifying the authors questioning based on the topic, conventional views of sex and gender. For instance, in African Gender Studies, the author asserts that, â€Å"it would make no sense, to define gender as the cultural interpretation of sex, if sex itself is a gendered category, instead gender should be conceived merely as a cultural inscription†¦ As a result, gender is not to culture as sex is to nature† (OyÄ›wà ¹mà ­, 2005, 13-14). However, before World War I, pink was used for boys and blue for girls, whereas in today’s society, children are able to distinct colors at a younger age due to colors being culturally structured at birth and the colors are used to identify the baby’s gender to all observers. As an illustration, the authors in Women’s Realities, Women’s Choices, suggests that gender could beShow MoreRelatedSex, Gender, And Gender847 Words   |  4 PagesThe meaning of sex and gender is often thought of as the same thing, when in fact it the meanings between these two words are different. Sex is the characteristics that are set apart from male and female. The characteristics include primary sex traits related to the reproductive system such as: hormones, chromosomes, the genitalia, and various other ways. However, the secondary sex traits that are not directly based on the reproductive system. These secondary traits consist of characteristics suchRead MoreSex, Gender, And Gender1468 Words   |  6 PagesPopular understanding reflects the view that sex refers to ones biological functions in comparison to gender, which is solely explained as a cultural impact in depicting ones identity. The conveying of these two concepts create implications in demonstrating the understanding of ones sex or gender as distinct elements, of personal characteristics and human traits. Sex and gender are two contrasting features constantly interrelating, in day-to-day lives. A concise narrowing will be drawn from thisRead MoreSex, Gender, And Gender869 Words   |  4 Pagesthere was not a difference between a pers on’s sex and gender. Before learning about sex and gender throughout my school career, I would have defined sex as a category in which you are born into based on what reproductive organ you are born with, which is slightly correct. Yet, I would have defined gender in the same manner, using them interchangeably just as most people, not knowing how complicated the terms really are. The appropriate definition of sex referred to a person’s biological status andRead MoreSex, Gender, And Gender814 Words   |  4 Pagesroles of sex and gender in today’s society. As a result, we often think of sex as biological and gender as social, which are terms that are often used interchangeable and are socially or culturally constructed. In other words, the terms male and female are referred to as sex categories, while masculine and feminine are considered gender categories. â€Å"Over time, sex tended to be understood as the base and gender as the superstructure† (OyÄ› wà ¹mà ­, 2005, 12). For instance, in African Gender Studies, theRead MoreSex, Gender, And Gender915 Words   |  4 Pagesis the baby’s sex? This question is asked because, sex is biologically determined, from the second we come out of the womb, by our chromosomes, genitalia, reproductive organs, and hormones. People often group sex and gender together as if they are the same thing, but really they are two separate categories. Gender is a category that splits bodies into a binary system of women and men. Ultimately the two terms intertwine because, one’s biologically determined sex is assigned a gender role to playRead MoreGender : Sex And Gender Socialization992 Words   |  4 Pages Sex and Gender Socialization Before we learned this chapter, I didn t know that sex and gender are different to each other, all I know is that gender and sex have the same meaning which referred to male and female. Recently, I just learned the difference between sex and gender, which is sex is like our biological difference which what makes people male and female, while gender is what the society reinforces a person to be based on their expectations and behaviors of being a male and femaleRead MoreGender, Gender And Sex Matters904 Words   |  4 PagesGender and Sex Matters This class is all really interesting for me, except the two features I talked above, all the other topics are just too attractive and applaud me. The gender problems totally right, and I believe this happens in every country. When I translated â€Å"Sex† and â€Å"Gender† in the dictionary, it gives us the same meaning: male and female. Thus I ‘m really surprised when I found they have different meanings in class! As referred to by Allen, Sex is a biological classification while genderRead MoreSex and Gender1424 Words   |  6 Pagespotential to sustain a pregnancy helps us sort humans into male and female. Simple as pie. Which is good because sorting people by sex is something that is very important to most people. Watch nearly anybody go up to someone holding an infant and the first thing that she or he will ask the parent if the child is a girl or a boy. But why should it matter to anyone what the sex of the baby is? Even if it is easy to tell masculine from f eminine. Except, of course, that its not. Theres nothing at all simpleRead MoreGender Secrecy : Sex And Gender1244 Words   |  5 PagesAalap Pandya Valorie Ebert ENC1102-8:00 am 4 September, 2014 Poisson First Draft Gender Secrecy Sex and gender are commonly misconstrued to mean the same thing. Which causes stereotypes and expectations to be created on the idea that they are one. The stereotypes and expectations are as follows; boys should be dirty and aggressive who love action figures and the color blue, who have to grow up and have high status roles in society so they can be successful. Girls, on the other hand, should be delicateRead MoreSex and Gender1775 Words   |  8 PagesSex and Gender Sex and gender make up one of the most basic functions in our society. Gender helps delineate tasks and how we refer to people, and is reinforced for us throughout our lives (Lorber 2006). Gender interacts with sex in varying ways (Disch 2006). Those who are not strictly heterosexual male or female are not readily accepted and face adversity as they bend gender and defy sex. It has long been debated whether there is a difference between sex and gender, and if so, what that difference

Factors Influencing Consumer Behavior and Psychology

Question: Discuss about the Factors Influencing Consumer Behavior and Psychology. Answer: Introduction Consumer psychology dictates the perception of the prospective buyers of the products, services, ideas or experiences, which has the ultimate impact over the purchase they make. Under consumer psychology, the individuals, organizations and groups are studied, along with the processes which are used by them to dispose, select, secure and use the products, ideas, services or experiences, in order to satisfy the needs of such groups and the resulting impact of this process over the consumer and the society (Perner, 2017). In the ensuing segments, the various aspects of consumer psychology have been elucidated upon. Decision making process and its marketing implications The consumer behavior is a key factor in the decision making by any individual. Consumer behavior consists of the various stages which any consumer passes before ultimately purchasing the goods or services for their end use (Samli, 2012). There are various factors which motivate the consumers in purchasing a product, for instance, the need, social status, or purpose of gifting. On the other hand, factors like budget or income or financial restraints, no requirement and taste are some of the reasons which may result in the consumer not purchasing the product (University of Southern Indiana, 2017). Need is not a factor when it comes to purchasing a luxury item. When the consumer behavior regarding the luxury products, the psychology of the consumer changes. The major reasons for buying luxury accessories include motivation, brand equity and cultural factors (Wang, 2014). Traditionally, the reason why anyone purchased luxury brands was to impress others. Though, this reason is evolving with the change in time. Apart from social orientation, people purchase the products for personal satisfaction too. Before buying any product, even a luxury product, a consumer has to consider various decisions, for selecting the particular product. Various comparisons are drawn and finally a product is chosen (Lantos, 2015). But what factors lead to the selection of a particular product? To better understand the consumer behavior and the decision making, an example of Hublot luxury watches has been taken. Hublots brand ambassador is Usain Bolt, so anyone who is a fan of the athlete would prefer to buy the products, which are associated with their star (Hublot, 2017). Due to the number of sports Hublot is associated with; it is able to tap on the consumers who are largely fan of the sports. Being a brand for male watches, the brand has to be associated with sports and this is what Hublot has done. The decision making starts from the promotional messages, sponsorships, or the advertisements that a consumer comes across. Hublot has thoroughly advertised its products. As per the statistics posted in 2014, Hublot was in the top 25 spenders in the advertisements for 2013, where the company had spent $7.59 million, which was a significant jump of 218.2%, in comparison to the previous year (Deshpande, 2014). The infamous advertisement involving the mug-shot of Bernie Ecclestone, after the mugging, garnered a lot of attention (Clark, 2010). While Bernie Ecclestone was mugged, his Hublot watch was stolen. So, the advertisement featured the slogan, See what people will do for a Hublot (Daily Mail Reporter, 2010). The company sponsors a number of football clubs, which includes Manchester United, along with basketball teams, and association with bodies like Swiss Confederation at the World Expo, along with the Archaeological Museum of Athens (World Heritage Encyclopedia, 2017). All this attracts the needed attention from the consumers, to consider a brand which supports their interests. Selective exposure is just one factor which influences the decision making of consumers. Selective attention is the next criteria, where the personal interests of the consumers are put first, and to garner the attention of the consumer, the interests are captured (Kardes, Cronley and Cline, 2010). The interpretation of the consumers is also something which affects the decision making. For instance, the advertisement which featured Bernie Ecclestone was featured, with his black eye, was said to be in a bad taste (BBC News, 2010). But at the same time, the consumer perception changed the game as the incident gained sympathy from the consumers, which resulted in consumers buying the brand. There is also the factor of selection retention. The consumers are prone to purchase such products, to which they are the most attracted (Batra and Kazmi, 2009). The most meaningful, as well as, the most relevant message stays in the memory of the consumers. Something, which is not related to the needs, or something with which the consumer makes no connection, would not stick with the consumers (Blythe, 2008). Along with these factors, while making the purchasing decision, the individuals consider the quality of the brand they want to buy (Court, et al. 2017). The material of Hublot is unique and innovative. The brand simply does not use the ordinary gold. Instead, they use a unique mix, created by them, and call it King Gold and Magic Gold (Hublot, 2017). This resulted in the creation of the worlds first scratch-resistant gold watch (Cornwell, 2016). Things like this, guarantee a standard, as well as, quality, which the consumers expect and which Hublot delivers. Keeping in mind the needs and the criteria on which the decisions are made by the consumers, the organizations make their marketing decisions. This is quite apparent in the case of Hublot. As highlighted earlier, the brand creates watches primarily for men. And men are known to be associated with sports. Due to this common knowledge, the brand has associated itself with a number of sports related sponsorships and associations. The brand also launched Formula One themed watches, as it had partnered with Formula one (Leong, 2015). Moreover, Hublot has laid an emphasis on being associated with the sports, which garner a lot of interests and the athletes of which are associated with top brands only. The prime example of this is the association of Hublot with Ferrari, where Hublot was the official timekeeper and the official watch (Hublot, 2016). Hublot is a brand, which attracts consumers from across the world. This is the reason why the brand selected an Indian cricketer, Rohit Sharma, the fastest man of the world, Usain Bolt, and the former footballer, Diego Maradona (Cano, 2016). So, there are a number of factors, which a brand like Hublot keeps in mind before making its marketing decisions and the decision-making process of the consumers play a key role in it. Psychological factors influencing buying behavior Consumer behavior is highly influenced by the psychological factors, for instance, the perception, learning, motivation, personality and the attitudes (Vainikka, 2015). The manner in which the individuals view the world surrounding it, and the information that it gets, forms the base for the perception. For instance, someone might consider Hublot watches as the best watch brand, and others may put it in simply the top watch brands in the market. The difference in perception regarding the product may lead to the individuals with same needs, not purchasing the same products. There are three manners which lead to the difference in perceptions. First is the selective attention under which the individuals only pay attention to such information which either affects them or their immediate circle of close friends and family members (Jobber and Fahy, 2012). Individuals come across a number of advertisements on daily basis, but only those stuck with them, which are relevant to them. Selective distortion is the next manner, where the consumers perceive the information, which matches their line of preconceived notions, beliefs and thoughts. Lastly, through selective retention, consumers remember information, which is relevant to them for a long period of time, and rest if forgotten (Kotler, et al. 2010). To gain the attention of the consumer, companies often use the tactics of humor, surprise, shock and the like. For instance, Hublot turned the incident of mugging, into an advertisement gimmick, which attracted shock, humor and disgust from the consumers, which might not all be positive, but helped the brand in getting the attention of the consumer, and that too for a long period of time (Elliott, 2010). The perception that this brand created was that this watch is so sought after that it attracts the muggers too. A consumer learns a lot from the advertisements they see and the decision making is affected accordingly. But, only after the use of a particular product or service, the consumer gets aware of the same, as learning is gained from the experience. If a consumer is satisfied with a particular product or service, he/she will be inclined to purchase the same again, and same is the case inversely. So, in case of Hublot, the consumer may refrain from purchasing the product, due to the mugging experience. Or may get inclined to purchase the watch again, due to the superior and unique quality it delivers (Samli, 2012). The needs motivate the buying behavior of the consumers. If a person has no need for purchasing a product, they would not be motivated to buying the same (Rani, 2014). If a person wants to look stylish, they would go towards brand associated products, and if a person wants to depict personal satisfaction or portray themselves as higher in the society, they would be inclined towards luxury products. Hublot is a famous luxury brand; it has gained recognition and leading market position, due to the positive feedback from its customers. This is the reason that when a person feels the need of buying a luxury watch, they purchase Hublot. The personality, beliefs and attitude of the individuals also contribute as a psychological factor affecting the buying decisions of the consumers. Each time an item or a service is brought in the market, the consumers attach an image with it. This is also known as the brand image. A product which has a good brand image would be sought after the consumers. The attitude of the consumer can lead them to change the perception or belief towards a product (Mott, 2017). Also, the personality type contributes to the same. For instance, a person with extravagant personality would be prone to purchasing luxury watches like Hublot. To further highlight how the psychological factors affect the consumer behavior, the qualities and perceptions of Hublot watches need to be analyzed. Hublot watches, since its inception, have been famous for designing watches which have a class and unique in design. So, a consumer considering buying this brand has the perception of class and uniqueness in the watches. A consumer, who wants to be associated and be seen as a person with class, is prone to be inclined towards Hublot watches. The motive of class is fulfilled by purchasing this brand. As highlighted earlier, Hublot uses gold in its watches, and when it was first incepted, it combined rubber and gold. This created a style which was comfortable and stylish at the same time. The brands watches are handcrafted and serious attention to detail is given. This creates the image of a luxurious and refinement in the minds of the consumer. A consumer which believes that the brand is truly classy would definitely purchase such a brand only, provided the need is for luxurious brand (Rani, 2014). The psychology of the consumers, in case of Hublot, also has the impact of fashion over it. Hublot has a number of special collection and limited edition collections, which are sought after by the consumers looking for luxurious watches. Such collections are considered both valuable, as well as, prestigious by the consumers, and even depict their social status (Wang, 2014). Along with its uniqueness and intricate design, the brand is associated with a lot of sports, which give a sporty edge to it. This helps in attracting the consumers, who are fans of the game and creating a sport perception in the minds of the consumers. To conclude, the perception, learning, motivation, personality and the attitudes of the consumers towards Hublot watches, is one of luxury, class and refinement, and which satisfies the needs of the consumer to be associated as a luxurious person, having class in the society. Moreover, the personal beliefs and motive of the consumer of being associated with a trust worthy brand, which creates great quality products, are fulfilled. So, it can be summarized that the psychological factors play a crucial role in the buying behaviors of any consumer. Evolving nature of family structure, social classes and culture on buying behavior The consumer behavior is not only influenced by the psychological factors, but also by cultural, social and personal factors. Culture plays a crucial role in gaining an understanding of the needs, as well as, behaviors of the individuals. Culture is a part of each and every society and varies from country to country. And so, the organizations have to be careful in analyzing the different cultures of each nation. Each culture then has its subcultures, for instance, racial groups, religions, nationality or the geographic regions (Rani, 2014). These groups are often used by the marketers to segment the markets into smaller portions. Social class also forms a part of the cultural factors. Each and every society has a kind of social class, which is followed by the individuals in such society. So, the marketing activities are also tailored as per the different social classes. In the case of Hublot watches, it does adhere to the needs of different cultures, in its own manner. The use of brand ambassadors from Jamaica, India, and Argentina, the company attracts the people from such nations (Cano, 2016). Moreover, this brand is seen as a brand of class and integrity. So, the people, in order to maintain their social class, tend to purchase Hublot watches. Being associated with sports like football and racing, which are quite popular in a number of cultures, helps the brand in playing with the consumer psychology, for its benefit. In order to concentrate on the cultures prominent in nation of Middle East and Africa, Hublot launched an advertising campaign, which featured Friend of the Brand Ragheb Alama. In order to connect the East to West, it shot in Budapest-Hungary and got the campaign developed by a Middle Eastern team. The Arab singing sensation and superstar Ragheb Alama was in the centre of this campaign, which embodied the elegance and refinement of a Hublot man, with a young spirit (Hublot, 2016). This advertisement is the supreme example of how the brands use the cultural factors to their benefit. After the cultural factors, come the social factors. The social factors are comprised of factors like reference groups, status, family and role. The reference groups play a key role in the formulation of the behavior and attitude of any person. And the impact of such reference groups is varied across the brands and its products (Lantos, 2015). Usually, the reference groups include a leader, whose personal opinions have a great influence over the opinions of the others, due to such leaders knowledge, skill or some other characteristic. A strong influence over the buying behavior is of the family (Chand, 2017). And this is the reason, why a number of marketers concentrate the advertisements around the concepts of family, including the wife, children or husband. The buying roles change with the lifestyles of a consumer. The role and status of a person also influences the buying patterns. Depending upon the clubs, groups, organizations and families which the person is associated with, the inclination towards particular kind of goods also changes. For instance, a person who belongs to upper middle class, and attends high level social parties, is inclined towards the purchase of Hublot watches. Along with this, a person who is associated with a club, which follows sports like Fifa and is a fan of Usain Bolt or Rohit Sharma, would be inclined towards the purchase of Hublot watches. Apart from the social and cultural factors, there are personal factors affecting the behavior of the consumers. These include the lifestyle, the economic situation of the individual, their occupation, age, personality, as well as, the self concept (Shah, 2017). The life-cycle and the age of the consumers have an impact over their purchasing behavior, with the passage of time, the purchase of the consumers change. The change of the life cycle, for instance being single or married, has an impact over the purchasing habit. For instance, a bachelor would be prone to purchasing a luxury watch like Hublot for themselves; whilst for a married couple, the wife may want to purchase Hublot for her husband. The job or the occupation of the individuals also has a role in the buying behavior (Akaeze and Akaeze, 2016). For instance, a senior executive of a company on Wall Street would opt for brand like Hublot watches, whilst a person who works in the same company, but at a lower level, would opt for a local brand of watches. The economic situation is one of the contributing factors in the buying behavior of the individuals. The individuals who have higher income and savings are inclined towards the purchase of expensive and luxury products, and vice versa. Another significant factor is the lifestyle of the consumer (Shethna, 2016). The manner in which an individual lives in the society refers to the lifestyle, along with the things with which a consumer is surrounded by. Lifestyle is determined by the activities, interests and the opinions of the consumers, and the lifestyle shapes the patter of the consumers actions and interactions with the world. The key factor which leads to the purchase of a brand like Hublot is the personal factor only. To maintain a social status/ symbol, and maintain the image in the society, the individuals purchase this brand. Moreover, being on the important position in the organizations plays a contributing factor for the consumers opting for Hublot watches, instead of any other watch brand. Hublot has utilized the cultural factor for its personal benefit, by launching advertisements targeted at the culture of an individual, which is in line with the consumers personal beliefs, and hence, results in the selection of Hublot watches, as the brand for purchase of luxury watches. Hublot is perceived as a brand of class and this leads the consumers into buying this product, so that they can be associated with a brand, and create a social status in the society. The evolving nature of family structure also contributes to the purchase of Hublot. To conclude, the cultural, social and personal factors play a s ignificant role in shaping the behavior of the consumers. The theory that explains or seeks to explain at what rates, how and why, the technology, along with the ideas spread is the theory of diffusion of innovations (Levens, 2012). This theory explains how the innovations are established in the population. Any idea, object or behavior, which can be perceived as new by the consumers, is an innovation (Mahajan, 2014). This theory also explains how the newer ideas, as well as, the technologies pass through a culture. As per Everett Rogers, through this process, the innovation is communicated amongst the participants of the social system, over a period of time. Rogers proposed that any new idea has four key elements, which are, the innovation, the communication channel, the time, and the social system. The whole process of diffusion of innovation is heavily relied upon the human capital. In order to self-sustain, the innovation has to be widely accepted. The theory is centered on the likelihood of the innovation being adopted by the participants in the given culture (Muscato, 2017). Under this, the leader of the innovations has the power to influence the behaviors of the individuals, known as the adopters (The University of Oklahoma, 2017). Apart from the adopters, there are intermediaries between the decision making of the audience and the media. Another intermediary in this process is the change agent, who encourages the leader to either adopt or reject any innovation. A different approach is taken in the diffusion of innovations, where the individuals are not persuaded to change, and instead the products are reinvented or evolved, so as to fit the needs of the people (Robinson, 2009. The categories of adopters consist of the innovators, the early adopters, the early majority, and the laggards. Diffusion is highly subjected to the kind of the adopters, as well as, the innovation-decision process, and manifests itself in different manners (University of Southern California, 2017). In the case of Hublot watches, it was defiantly the innovator. As has been highlighted in the previous segment, the material which is used in the watches of Hublot is unique and innovative. Instead of using the ordinary gold, the brand uses a unique mix which is self-created by Hublot, and is known as the King Gold and Magic Gold (Hublot, 2017). This innovation of Hublot resulted in the creation of the worlds first scratch-resistant gold watch (Cornwell, 2016). And being the innovator in this segment, the brand was followed by the others, which led to the creation of scratch resistant gold watches by brands like Apple. Apple here became the early adopter of the technology, which was gaining popularity for Hublot. But as the proprietary gold-and-ceramic blend of Hublot is way harder and way more scratch resistant than standard gold alloys, the edge remains with Hublot (Disher, 2015). During the past 25 years, the consumer preferences have changed drastically. From the luxury products being in the hands a few, the trends have changed. Luxury watches are no longer considered as the product of super rich. Even the individuals belonging to middle or higher middle class are attracted towards the luxury products, due to the brand value and the high quality they deliver. This is most commonly seen in the examples of mobiles and luxury watches. With the change in economy, the purchasing power of the consumers has also increased. Consumers no longer purchase the luxury watches as a show off thing in the scenarios (Tuttle, 2010). Instead, to fulfill the personal needs, the consumers opt for the innovative market leader, for instance, Hublot. Hublot watches is one of the luxury brands of watches, which is famous for its quality, as well as, its high brand value. Being an innovator, it has tapped the luxury watches market and has created loyalty from its consumers. Due to its intricate designs and the latest innovative quality it offers, Hublot has been able to further attract its competitors to follow the trends it sets. The prime example of this is the launch of top-of-the-line Apple Watch Edition, which was claimed to be harder and more scratch resistant in comparison to the traditional gold alloys (Disher, 2015). The luxury watch segment has also seen a drastic change, especially during the past 25 years. From being incepted as sundials, to leather strap, and to the present day gold watches, the needs to consumers has resulted in the change of the luxury watches. Along with the change in needs, the innovations in this segment have also contributed in the growth of the luxury watches. From 1812, when the first wristwatch was gifted, to the time of pocket gold watches in 1850, the lifecycle of luxury watches has been quite revolutionized (Davie, 2013). This has been aptly summarized in the Info-graphic provided below: The change in needs is apparent from the statement of Timex via Bloomberg, as per which an average American male citizen owns or wears five watches (Etwaru, 2015). This was not the case 25 years back, where the individuals owned a single watch. Moreover, this single watch was not a luxury one. With the advent of innovators, followed by the adopters and majority, this trend was changed, and more luxury watches entered the market. This promoted a series of innovations, which made the companies shift from the local material based watches to the creation of a segment of luxury watches, where the watches contained alloys like gold, along with diamond and other precious gems. To conclude, the consumer behavior has is the key reason for the diffusion of innovation in the category of luxury watches. Moreover, the change in preferences, and spending habits of the consumers, along with the innovations of the innovators, has led the adopters in following the innovators. In short, the luxury watches segment has been revolutionized in the last 25 years, due to the changes in the consumer behavior over the period of time. References Akaeze, C., and Akaeze, N. (2016) Consumer Behaviors That Influence Purchases of Replicate Entertainment Products. Indiana: Xlibris Corporation. Batra, S.K., and Kazmi, S.H.H. (2009) Consumer Behavior. 2nd ed. New Delhi: Excel Books. BBC News. (2010) Bernie Ecclestone mugging image in advert 'insensitive'. [Online] BBC News. Available from: [Accessed on 07/01/17] Blythe, J. (2008) Consumer Behavior. London: Thomson Learning. Cano, R. (2016) Hublot Watches The Underdog of the Watch World. [Online] The Free Press Journal. 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(2014) Which Watch Brand Spends the Most on Advertising?. [Online] Watch Time. Available from: [Accessed on 07/01/17] Disher, M. (2015) High-Tech Gold: Hublot Big Bang V. Apple Watch Edition. [Online] Revolution. Available from: [Accessed on 07/01/17] Elliott, H. (2010) Wearing Hublot Will Get You Mugged - Just Ask F1 Supremo. [Online] Forbes. Available from: [Accessed on 07/01/17] Etwaru, R. (2015) 5 Reasons Why Apple Watch Will Not Be Awesome. [Online] The Huffington Post. Available from: [Accessed on 07/01/17] Hublot. (2016) Hublot Dazzles With Its Second Middle East Africa Campaign Featuring Friend Of The Brand Ragheb Alama. [Online] Hublot. Available from: [Accessed on 07/01/17] Hublot. (2016) Hublot, Official Timekeeper Of "Scuderia Ferrari On Ice". [Online] Hublot. Available from: [Accessed on 07/01/17] Hublot. (2017) Materials. [Online] Hublot. Available from: [Accessed on 07/01/17] Hublot. (2017) Usain Bolt. [Online] Hublot. Available from: [Accessed on 07/01/17] Jobber, D., and Fahy, J. (2012) Foundations Of Marketing 2E. 2nd ed. New Delhi: Tata McGraw-Hill Publishing Company Limited. Kardes, F., Cronley, M., and Cline, T. (2010) Consumer Behavior. Mason, OH: South Western Cengage Learning. Kotler, P., et al. (2010) Principles Of Marketing: A South Asian Perspective, 13/E. New Delhi: Pearson Education. Lantos, G.P. (2015) Consumer Behavior in Action: Real-life Applications for Marketing Managers. London: Routledge. Leong, C. (2015) The Watches That Drive The Formula 1. [Online] The Hour Glass Limited. Available from: [Accessed on 07/01/17] Levens, M. (2012) Marketing, Defined, Explained, Applied. 2nd ed. Boston: Pearson. Mahajan, N. (2014) Diffusion of Innovation: What Sticks, What Doesn't and Why. [Online] Forbes. Available from: [Accessed on 07/01/17] Milojevic, M. (2010) See what people will do for a Hublot. [Online] Luxois. Available from: [Accessed on 07/01/17] Mott, E. (2017) Psychological Factors That Influence Consumer Buying Behavior. [Online] Small Business: Chron. Available from: [Accessed on 07/01/17] Muscato, C. (2017) Diffusion of Innovation: Theory, History Examples. [Online] Study. Available from: [Accessed on 07/01/17] Perner, L. (2017) Consumer Behavior: The Psychology Of Marketing. [Online] University of Southern California. Available from: [Accessed on 07/01/17] Rani, P. (2014) Factors influencing consumer behavior. International Journal of Current Research and Academic Review, 2(9), pp. 52-61. Robinson, L. (2009) A summary of Diffusion of Innovations. [Online] Changeology. Available from: [Accessed on 07/01/17] Samli, A.C. (2012) International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development. New York: Springer Science Business Media. Shah, A. (2017) Factors Affecting Consumer Behavior. [Online] Association of International Product Marketing and Management. 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Monday, April 13, 2020

Selecting Educational Essay Samples

Selecting Educational Essay SamplesAs a writer, you may be concerned about choosing a choice of informative, explanatory essay samples to submit. Inevitably, you are likely to go through a lot of sample essays with your classmates in an attempt to find one that is suitable for the assignment.The most common query is whether or not the essays you find online can be used in college as official assignments. It is important to note that this is largely dependent on the school you attend. There are some schools that do not allow this and it can definitely be an issue.Today, if you browse around the popular search engines, you will find that a lot of websites are selling informative essays at a very low price. The quality can vary from one site to another, so it is best to make sure the site you are dealing with is reputable before purchasing their products. Your goal is to buy something you are going to use in your writing, not a bunch of items you can sell to friends.You will find that t he essays have been altered to include plagiarism-detection software to ensure that you get your work through the academic environment. After all, many essays will contain material from other sources. There is no better way to ensure that you get all the credit you deserve, but that does not mean you should be cheap.When choosing your informational explanatory essay samples, you will want to look for high quality ones that can help to improve your skills. Many of these sites have their own instructors that can help you with editing and the proper use of those transcripts. There are many companies that have these instructors help.These instructors may not work with all of the academic environments, but they should have significant experience in using various venues. This is important if you are trying to understand the length of time you need to give for completing a project. The instructor may also be able to walk you through the process of editing transcripts.Students who want to p articipate in the academic environments must understand that they need to be aware of plagiarism. The ability to understand the rules of the academic world will be important to getting everything accepted. You will be required to write up a transcript, and if there is a problem, the instructor may give you specific instructions on how to correct the situation.Today, the most effective approach to choosing informative essay samples is to choose ones that you are happy with. If you are a student that is looking to gain an education, you need to realize that your grades are based on your ability to do the research and understand the assignments properly. Although this is true, the quality of the essays should not be sacrificed in order to save money.

Sunday, April 5, 2020

The Unknown Details About Ibo Extended Essay Samples That Most People Dont Know About

The Unknown Details About Ibo Extended Essay Samples That Most People Don't Know About What You Should Do to Find Out About Ibo Extended Essay Samples Before You're Left Behind It's your obligation to discover answers to your own troubles. You ought to be asking one relatively straightforward question. Our experts always advise getting something that's close to you. Definitions of Ibo Extended Essay Samples If your school isn't one already, learn to develop into an IB World School so as to implement the DP. If a student doesn't follow through instructions as given, they may decrease their odds of passing to receive their diploma. Many students don't have outstanding research abilities. They do not have expert writing skills. All About Ibo Extended Essay Samples It's also advisable to state (in clear terms), the most important intention of your writing, together with the reach of the study. Although good structuring is essential, you shouldn't concentrate on structuring your ideas at the beginning of your writing. Even when you could locate a lot of information, there's probably a means to use a proxy to strengthen your analysis. You should know about the methods of research so as to create a superior result. READ through it and take the opportunity to think about whether it'll be helpful for your EE analysis and evaluation. Make certain this section is analytical, as opposed to descriptive. Be very careful to make certain that all your theories within this section are really working with you to answer your RQ. While the conventional research involves using the scholarly editions, there's a variety of different materials that may lead to an excellent extended essay. In such a situation it could be wise to find professional extended essay help. Except for selecting a topic, researching, and pinning down the most important question, it's important to choose the structure as an elongated essay must be long. Such essay can help to understand different aspects of a certain term and consider them within examples that are easy and actual, like the ones via an everyday life perspective. Writing a protracted essay can be really demanding, and selecting a topic that doesn't align with your interests will intensify the strain that accompanies the procedure. Whether there are only two books that have any connection to your topic, it can be too narrow. Now you are prepared to make your research question. Therefore, it's advisory to go at your own pace and formulate a really good topic that would suggest a meaningful research to you. As such it's a terrific opportunity to make a mature academic study on something which you might never again have the opportunity to research. You should note a lengthy essay format demands an article of 4000 words. There is an assortment of forms of skilled help when writing the lengthy essay. There are various reasons for which you could be asked to compose a long essay. Based on the kind of the paper, the lengthy essay is going to have a specific structure, so there's no universal form to it. You shouldn't be terrified of extended essays. At length, the essay is going to be submitted to IBO, where it's going to be checked and assessed. A protracted essay is among the most crucial pieces of your IB Diploma. You will construct your full extended essay around it. You won't be able to crank out a 4,000-word essay in a week and receive an A. The essay question ought to be evidently mentioned in the essay introduction. It's time to understand how to compose elongated essay introduction. The next issue to discuss is a lengthy essay format. Who Else Wants to Learn About Ibo Extended Essay Samples? Comparisons aren't the only approach to acquire a grade A EE. Some teachers might just take on students as they have to and might not be passionate about reading drafts and might not provide you a good deal of feedback. It is possible to create a paper of 8000 words from the beginning, but don't forget that the largest possible amount of words for this sort of paper is 4000. In this way, you're going to learn how much words to include in every paragraph, and you'll avoid writing an excessive amount of text. Hence, there's not a reason why you ought not try our templates. The ideal way to discover the structure that is suitable for your style of writing is to check through some outstanding extended essay examples.

Wednesday, March 11, 2020

Learn How to Write Essay Topics for College Using a Great Example of Essay Topics

Learn How to Write Essay Topics for College Using a Great Example of Essay TopicsIf you are trying to figure out how to write an essay for college, there is one obvious and very good example of essay topics that you can use. This is something that most students struggle with when they are trying to figure out how to write a paper. This article will give you a great, clear example of essay topics that you can use when writing your papers.Most students know what the Internet is and are familiar with it, but few are aware of its applications and how it can be used for an internet based project. There are many kinds of assignments that you can take on the Internet. You can play games, create your own websites, build web pages, forums, and much more. This can all be done easily with the help of a PC and a copy of the most popular and highly-advanced web page builder in the world.If you want to learn about the internet and how to write an essay topic, you should consider joining a website where you can learn the skill. You can even try out some lessons right on your computer. This means that you can learn everything you need to know about creating a website without the support of a tutor. The goal of these lessons is to teach you everything you need to know about the art of creating websites. Once you become more proficient at it, you can then apply the knowledge you learn to real life projects and take on more difficult assignments.The best part about applying this example of essay topics to your college essays is that it really helps you to get some idea of how the whole thing works. You will get to see examples and the full range of different types of websites that you can create. When you are writing your paper, you will understand the process behind creating a website and how to design it for optimum results.Many students will use a site like this to try and learn how to create their own website. You can learn a lot about HTML and CSS by building a website yours elf and you can do it easily. This means that you can learn to create your own website in no time. You will be able to customize it in many different ways so that it reflects your personality, interests, and personal character.This online course will teach you everything you need to know about web design and the basics of how to create websites. If you are struggling with any part of the process, the course will have you solving your problems in no time. All you need to do is search for a tutorial or guide that has the information you need to get started.If you do not want to pay anything to learn how to create a website or an online business, then you will want to use this way to learn the basics and become familiar with the way things work. Many students feel intimidated when they first start creating a website, but once they start working through the course, they will get used to the concept and will find that it makes the whole process easier. Once you learn the basics, you will be able to start designing a website that reflects your personal interests, passions, and personality.If you want to learn how to write an essay topics for college, you should take advantage of this great example of essay topics that you can use. You can use this to help you learn about the basics of website creation and get a better understanding of how things work. Once you know the process, you will be able to start designing your own websites and take on more difficult assignments.

Thursday, February 6, 2020

Need a Research Paper Written Tips

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The introduction is the secret to letting your readers know where you're headed and what you hope to do. A superb research paper introduction should inform the reader about all of the characteristics of the problem under consideration. After, the author will seek out the particular info to produce your paper seem clever and convincing. With this much research available on any certain topic, research questions must be as clear as possible in order to work in helping the writer direct their research. As an example, sometimes you should do just a lot of background research and reading before it's possible to develop a research question. There's 1 answer to your research paper troubles. It is crucial to realize that you shouldn't just choose a topic and get started searching for information. What it means is that even in the event that you believe your topic is impressive, you may or might not be able to discover relevant sources easily. First off, you have to select your topic wisely. 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Research papers are meant to demonstrate a student's academic understanding of a subject.